Mission
Our Ultimate Mission and Task are to Create Value for the Customer
Our mission is to ascertain the basic value of real estate and then transform it into a high-quality asset for the customer. Ultimately, transforming the real estate into an outstanding asset for society.
Value
Defining “What Is” an Outstanding Asset for the Customer Customer Value
The optimal value for a customer is an asset that is successfully transferred to the next generation. Raysum creates real estate value based the following three core concepts.
1 Real estate that consistently delivers a solid return
The transferring of real estate over multiple generations requires a carefully conceptualized long-term plan. Raysum fulfills this concept by acquiring and holding in inventory real estate that requires improvements for purchase by its customers. Raysum then possesses the responsibility for improving the real estate over the long term.
2 Real estate that is highly liquid
Raysum’s approach enables customers to acquire illiquid real estate assets for their portfolio. Raysum acquires real estate that needs renovations based on future trends and combines proven building conversion methods with new construction methods to secure appropriate building specs for our customers. It thus provides customers originally with illiquid assets that are transformed into highly liquid assets that strongly perform in the real estate market over the long term. This transformation of illiquid assets into highly liquid assets provides customers with high value.
3 Real estate that is unprecedented and scarce
No two real estate products are the same. The asset that while being unique is also desired by society has a high scarcity value and evolves into valuable social capital that has a positive impact on regional society.
The Source of Raysum’s Fundamental Ability to Create Future Value Our Value
This is the strength that allows us to continue creating valuable and superior assets for the customer. What is the source of Raysum’s fundamental ability to create future value that Raysum must continue to protect?
1 The Strength of the Individual to Create and Meet the Challenge
Many of our projects have begun with the foresight of one employee who was willing to take on the challenge of making the asset realize its full potential. Each employee, regardless of the changes in the times, proactively assumes the challenge of creating value. Raysum’s greatest strength and potential is its ability to foster individuals with the capabilities to overcome issues facing assets and create optimal value.
2 Unity: Each Individual is Strong but the Whole is Unified (Teamwork)
Creating and continuing to create unique real estate assets requires diverse experience, knowledge, and GRIT (Guts, Resilience, Initiative and Tenacity). The complexity and difficulty involved in creating optimal value cannot be resolved solely by individuals. This is why teamwork built on free-thinking and unique individuals is prized at Raysum. Each team member contributes their best together with other team members who combine to share their strengths. This is Raysum’s potential at its best.
3 Fast and Reliable (Speed)
Raysum responds proactively and quickly to the rapid changes of today’s society and the business environment. Quick action brings business opportunities. Solid unity and teamwork maximize Raysum’s enterprise value; and new business opportunities are created with new customers.
4 Our Adherence to Cost Commitment
We are not tied to a predetermined budget. Our ultimate commitment is to create added value for our customers and the cost is immaterial if we are confident in creating added value through additional costs. The critical value is not that of the past but that of the future. It also means that if there is no value for the customer, we will not spend anything.
Foundations of Trust
Trust in RAYSUM is the essential foundation that enables us to continue to deliver real estate that proves to be a prime asset to both our clients and society.
We work ceaselessly to improve compliance in order to foster and enhance this trust.
Compliance is more than just adhering to laws, regulations and rules.
Protecting the tangible and intangible assets and information of our customers and other stakeholders is the foundation of this trust, and this foundation is what enables RAYSUM to continue to deliver prime assets to our clients and society.